I've certainly been speaking about this to a lot of friends and colleagues locally. What I've come to understand is that the vast majority of people have no idea how this information is used on a daily basis. While they initially may feel they understand the privacy and intrusiveness issues, once they hear how the data is actually used and that the protections are in place, I've found them overwhelmingly supportive of the need for collecting the information in the way that it's collected.
I think the bigger issue that's behind this is just a misunderstanding or a lack of information for Canadians on how this data is safeguarded and how it's used for the public good.