It's a real challenge to help youth make choices in their careers. We have to figure out who are the best people to target to ensure that they can influence the kids when they have to make their career choices. That has always been a challenge. We're looking at how we can ensure that parents have access to the information on the Working in Canada website. We try to ensure that the information out there is better, up-to-date, and used by people who influence the youth population.
We have to focus more on having that information available in a way that it can be used and understood by the youth population, which is a bit different from the regular job seekers. The tool was developed initially to provide information for new immigrants and after that the job seekers. We need to develop those tools and make the move to target older people who can influence youth when they make their choices.