It absolutely is, and I believe that there are three main audiences for this labour market intelligence, or labour market information. One is, of course, that individuals who are potentially coming into the field, or those who are already there, can find out the changes that are going on with respect to where the jobs are, and how the competencies are changing.
The second audience is governments—federal, provincial, municipal, and aboriginal—who are going to make investments in policy on activities related to employment.
Thirdly, there is the academic community itself. The academic community, as most of you know, has a very long lag time, typically six to eight years before they can develop new programming. To keep pace in this fast-changing society—where change is the rule, not the exception—it's absolutely critical that they have the best labour market intelligence in order to be able to develop new programming in a timely fashion.