Targeting to young women specifically, clearly the outreach program has to be done from grades 6 to 9. We have to drill down lower. Aiming at the high school level is too late. That's number one.
There have to be initiatives. We know that education is a provincial sandbox, but we do work with all the ministers of education on the national level to help us promote our National Technology Week. We clearly require more tech camps and stuff to be brought into those schools. We need industry to come in and show.... It's the CSI factor, as I tend to call it. You can have demonstrations. You can have Let's Talk Science come in and do presentations in the schools at the younger level.
In 1967 we had the train that went across the country. That type of thing will gather support and interest along the way.