Thank you for the question.
Youth unemployment is a terrible problem in Canada—you've cited some statistics—especially among young men. Women are doing much better. They are more present in post-secondary institutions, especially in universities. We do have an issue with young men.
I used a phrase in my presentation referencing disaffected young men. There are many remedies available. There are upgrading programs. There are essential skills programs, as I mentioned, but they mitigate the problem only to some degree. I wish I had some magic answer to this problem. It seems to be an attitudinal issue. It seems to be fairly recent—in fact, in the past decade—and I cannot really explain why except to say that there are some remedies. My remarks focused at the very high level.
We have done some remarkable things with social marketing in this country. We have more or less ended drunk driving—not entirely, but we have hugely affected the incidents of drinking and driving. We have done remarkable things about smoking; there have been national campaigns. We have done reasonably well in fitness with the ParticipAction program.
What have we done and what are we saying to young people, especially young men, about the importance of education? Where do you see that on television? You don't see it at all. It's not something we're investing in. We can influence opinions and attitudes, and we can increase the participation of young men, but we have to engage in effective social marketing activities, and we're not doing it at all, as far as I can see.