Thank you, Mr. Chair.
Thank you to the member for Mississauga—Streetsville for the invitation.
I'm a little bit new to this process, so please bear with me. I don't represent an association or a total industry; I'm representing myself and my company.
I'm the founder and CEO of Contingent Workforce Solutions. It's a four-year-old entrepreneurial company that helps employers manage the administration and employment and tax law issues around engaging with contract and self-employed workers.
We manage the on-boarding paperwork, the verification of business registrations, time and expense tracking, and invoicing and payment of these contract workers. Over the last four years we've grown organically to over $25 million in sales. Last year we were ranked the fastest-growing company in Canada.
Prior to founding Contingent Workforce Solutions, I had a lot of history in the talent acquisition space. We are a company that is independent of the industry or the position titles of the workers who our employers are hiring. This gives us a very broad perspective on the workforce, the gaps in the workforce, and some of the high or hot skills that are needed in the workforce. In a lot of cases, employers will hire contract workers instead of full-time workers in situations where they can't find full-time workers.
I'm also, in preparation for this meeting.... I'm a member of ITAC, which is the Information Technology Association of Canada; ACSESS, which is the Association of Canadian Search, Employment and Staffing Services; the IT staffing firm association; the CME; Alberta Construction Association; Progressive Contractors Association of Canada; and the CFIB. Because we aren't industry-specific, we've joined a lot of these various industry associations to gain access to the membership and to get an understanding of each of the employers within them, which also gives us this broad perspective.
I'll start in on my presentation by saying that Canada's workforce is changing. Demographically we have an aging population, resulting in potentially a significant percentage of the population exiting the workforce. We have generation Y and the millenniums—that is, those who are highly educated but often very underemployed. Self-employment is now the fastest-growing segment of the workforce.
These facts are creating both opportunities and challenges for employers and government. Employers need to adjust to create ways to get work done in non-traditional ways. Government needs to create policy and programs that support industry in the new ways they are getting work done and in developing the skills that industry needs for today and for the future.
From my perspective, we're seeing what I call “in-demand” skills, very highly sought after and in large numbers, in the skilled trades: engineers, welders, pipefitters, millwrights, electricians, bricklayers, boilermakers, etc.
In ICT, in technology, there's a real shortage of workers.
There's a shortage of general labourers. We're seeing employers being forced through very non-traditional means to attract these types of people.
As we heard from Joyce, in the retail and hospitality sector there's a real shortage of workers.
In terms of filling the demand for these skills, it's really a “build or buy” scenario. The building part is creating domestic skill sets, and the buying part is immigrating in the skill sets that we need to help industry have the skills they need to get the work done.
We need to have a better understanding of where the hot skills are, and where the needs and the demands are, prior to just moving forward and hearing from different groups or industry-specific groups that are always demanding for themselves and really not looking at the broader spectrum. I guess that's your job here, to listen to everybody and then decide how to allocate things.
I think it really comes down to needing that demographics data and the data of where the future needs will be, and then creating policy to create better links among industry, education, and government policy.
For action items or recommendations, I'll read from a briefing note that I have submitted. It will be translated and you will receive it shortly.
Some recommendations that I see in creating those better links include developing quarterly tracking of industry skilled workforce demographics today, and what job postings are out there and the actual hiring that happens, in order to gain a better understanding of the trends in the workforce and the future needs. Also, I think discussions like this one and other round tables should take place on at least a quarterly frequency among industry, education providers, and immigration leaders, to discuss trends in industry skills needs and to adjust policy as required.
On the domestic skills development front, we really need to create better awareness of what the in-demand skills are, both at the institutional level and at the individual resource level. With better awareness of the in-demand skills, educational institutions can change their curricula to develop those skills we need, as well as counsel students at a youth level to move them towards where the in-demand skills and jobs are.
Also, one of the areas that I see being of particular interest is the area of funding additional educational programs—outside of the traditional educational system—that allow students and youth to try jobs requiring in-demand skills. I was in the U.K. last July. The City of Westminster actually funded four to five crews of skilled workers or tradespeople who, in vans filled with power tools, went to the high schools and did projects in which students built things using their hands. They've been seeing a real influx of people in shop class and those types of things because they've allowed people to try it.
Last on the awareness side of things is the creation of mass media awareness. We're in this world of social media, American Idol, and those types of things, and the perception of what's a cool job and what isn't can be created by enhancing awareness. Skills Canada holds a skilled trades competition each year at the regional and then the national level. The winners at the national level go on to the world event and are treated like rock stars. Who's the best welder? Who's the best pipefitter? They do those types of things.
So by looking at having federal funding for such programs and having more awareness around the programs, even by broadcasting them on the CBC, it will create awareness—“hey, that's pretty cool”—and as a byproduct, you'll probably also hear them talking about what high-paying jobs there are in Saskatchewan and Alberta for these types of skills. That will result in an influx of people for those in-demand skills.