Our particular industry is about innovation of new products, finding new and more cost-effective ways to build the products. It's not only trying to develop a higher-quality product, but a more cost-effective way.
The technology is changing all the time, even in our window and door industry. In order for us to keep up, we need to continually find ways to innovate. The type of person we're hiring today might be different from the type of person we hire in the future. It's the changing nature of our industry.
I'm sure it's similar in Mark's industry. It's constant innovation.