First of all, there are a few campaigns that have been ongoing. The last one was the Better Jobs campaign. You can see the ad; it focuses on sensitizing people to the prospect of trades through the imagery and the publicity.
I would say that if we were to consider a number of broad-based actions for promoting trades to youth, an awareness campaign would be one of the pillars on which I would build a potential, if I can call it so, strategy or action plan.