In regard to partnerships we work mainly with the provincial and territorial authorities through the Red Seal program. These are our main spokespersons. Apprenticeship is a provincial responsibility, so clearly part of the conversation has to go through them.
Through the work of the Canadian Council of Directors of Apprenticeship, we do a lot of stakeholders meetings. We meet with industry representatives, and they can be the CHBA, or the mining industry, or the Canadian Standards Association. We're in regular contact with these various players. Certainly the issue of apprenticeship is an area of interest.
As to whether we have leveraged their contribution for the advertising campaign, I'm not aware that we did, but this is certainly an interesting suggestion.