In line with that, you talk about what some of those barriers are. I think we're quite aware of what some of them are, whether it be young women who are concerned about a dangerous work site or not knowing what the actual wage is. I spend a fair amount of time in my own riding of Simcoe—Grey going to high schools and asking students whether they know what a welder makes on the job. No one has a clue; they're not even in the ballpark.
Why don't you include those wages in your ads? If you want young people to know about them, why aren't we telling them?
I know that we're Canadians and we like to be couched in the way we approach things, but why don't we tell young Canadians that the average income for a welder or carpenter in Fort McMurray, Alberta is $120,000 a year? Young people will respond to that, because they want to know that there's economic security.
Maybe you do that, but I've never seen it in one of your ads.