We may just want to communicate to them directly and tell them what they could potentially make, because then they'll actually open their eyes and say that maybe they should be considering this as a career opportunity.
I know it sounds rather crass, but I think it's a way of encouraging young Canadians to at least open up the pamphlet and say, “Maybe I should be considering this. I might get my hands a little bit dirty, but maybe I should consider this.”