The next question I have is along the lines of the target audiences you have with respect to the advertising you might be doing. Ms. Bertrand mentioned reaching out to guidance counsellors, parents, and others, which I think is fabulous. I know you're doing some really great work in making sure high school students are becoming more aware of what's going on.
Are there any initiatives that target younger students in grades six, seven and eight? We know that's also a time frame during which they're starting to make some decisions. Are there some programs that you're working on or are already implementing that target that younger group of students?