Yes, I agree that there absolutely needs to be emphasis placed on parents and guidance counsellors. We need to try to connect with parent associations.
We need to demonstrate a couple of things.
One, we need to have all Canadians understand that when we have a diminished skilled labour force, it will impact everyone. It will impact not only Canadians who work within a particular sector; it will impact everyone. That lends to the argument that we should be encouraging young people to look at these careers.
Two, we need to demonstrate, or do a better job of demonstrating, that these are very valuable careers, that they are contributors to the economics of the country, that people are valuable citizens if they pursue these careers. We need to start to talk about the salaries and some of the compensation benefits that people can receive if they pursue these occupations.