We discussed this a little bit this morning. It comes down to demonstrating the value added. There are individuals who don't want to uproot families, for example, or spend six months away from their family because they are consistently having to go out to Alberta. It's ensuring that there is a good salary. But it's not all about salary. It's about culture of work, too. It's understanding that these are long-term jobs and not just something that is going to be a one- or two-year construction fit while that manufacturing and development is taking place.
On November 27th, 2012. See this statement in context.