Yes, please. I have just two comments, Mr. Chair.
It's an excellent question. You outlined the people involved: the teachers, the parents, and the guidance counsellors. There are two ways in terms of addressing this because they are the influencers over apprentices or potential apprentices.
One, in my experience you have to meet them face to face. We send reams of information out and we never know if anyone reads it, looks at it, files it, or uses it or not. In my experience I have met with trades instructors, guidance counsellors, psychologists, all sorts of people. You really have to meet with them face to face. The way to influence their perception I think is to give examples of successful people.
As Mr. Ritter said, it is quite easy to demonstrate that you can have a very successful career as a tradesperson. I think that's one of the best ways to demonstrate that to the people who influence students' decisions.