That's a very thoughtful question. I thank you for asking it.
I really have four key audiences that I'm dealing with in the first year, and we're only about eight months into the first year since I've been part of the program.
The first audience, obviously, is the military community itself, but they're broken up into three groups: the regular force component, meaning those who are full-time; the reserves and all the different militia units across Canada from coast to coast to coast; and then the retired veterans.
The second community are the unions that are part of this program, the international unions, the AFL-CIO, and going to the local level and the union lodge level and dealing with the business manager—basically the guy or the woman in charge of that union—to make sure they fully understand the value proposition and are fully on board to make sure that these vets get priority placement.
The third group are the contractors and employers across Canada in the building and construction industry. We make them aware of this fantastic opportunity. Obviously there's workforce development embedded in what we're doing, but they get it.
Then finally it's dealing with the colleges and the provinces that are part of the apprenticeship approval process all across this great country. In that case, I am dealing with 13 constituencies.
Those are the four audiences that I'm trying to get visibility with.