From that I take it there has been government funding for new initiatives to move this awareness forward in the eyes of Canadians in general, but especially among Canadians who have their own business, and not only small and medium-sized businesses, but large businesses across the country as well.
It struck me that there are some champions out there nationally who are leading the way, so to speak, right now. On that corporate leadership example, the examples that exist out there, I want to ask you about the potential that you see. I'm overusing it perhaps by saying “upping the game” here, but that's what my motion strikes to do, not only make the government very aware that there are more steps to be taken and prescriptive things to be done, but also, more so even, the private sector needs to step up to the plate here. What are your thoughts in terms of the potential for that?