Maybe I'll just add a couple of comments and let Mark weigh in.
We consulted with the Small Business Association when we started and we're going to go back and meet with them again, and Mark will be in tow with me when I do that. Small business is a huge employer. They have advantages and disadvantages in terms of hiring people with disabilities. We'll talk about the advantages for their business in doing it. Again, it's an education thing. Large businesses have advantages but they also have disadvantages. A lot of it comes from the top in terms of it being driven top-down into the organization. You need to see that leadership. When you're a small business owner you are that leadership and you can choose to make it work, just as Mark has done.
The second question is around social innovation. That's one of the things that's changing right now. When you take technology, opportunities to collaborate in ways that haven't occurred before, and the globalization of the economies, all of these things lead to great opportunities for people with disabilities in ways that didn't exist before. We didn't do consultations into that sector but that's one of the growth areas for this group.