Thanks very much, and I appreciate the comments. It's good to see Matt again.
I think Tim Hortons has led the way in a number of different areas over the years. When I think back to having smoking taken out of public places and restaurants, Tim Hortons was way ahead of that. The community caught up on that kind of stuff.
I want to go back to something.
Gregg, you first got turned on to this through a Rotary meeting. That just sort of clicked the light on for you. Rotary's been doing it.
Matt, can you just touch on the Rotary stuff and how you guys are delivering the message now?