Sure. We've been wrestling with this in British Columbia for quite some time. Your description of society's attitude towards the trades is very real. What we're saying is that we will have to, in some manner, engineer a cultural shift that puts the carpenter on the same plane as the architect.
We're seeing this now in British Columbia where, just in the last week, the provincial government has launched a 10-year skills plan. They have a blueprint and are literally talking about re-engineering the education sector from K to 12 through post-secondary education and onwards.
I believe there are four elements that we need to consider in all of that discussion. The first one is relevance. Does it make sense for our universities to continue to train, in the example of Ontario and British Columbia, well over 2,500 teachers a year, when in B.C. there are only 800 job openings? So is the training relevant?
Second is revenue, and it's revenue for the colleges and the universities, but it's also personal revenue and it ties in with the relevance.
The third element is having successful graduates. If we're not producing successful graduates in any element of our system is that reasonable? Does it make any sense?
The fourth element is responsibility. And so it's all our responsibility to make sure that we have the successful graduates, that we have the revenue being generated, and that the training that we're offering people is relevant. It isn't just the colleges and the universities and the trade schools' responsibility. It's parents and employers.
So part of the cultural shift is going to be a big challenge. I've often said that if you had a universal garage door opener and were to drive through any subdivision in Canada and opened every garage door, you would be hard pressed to find tools in most garages today. I'm a little bit older. I grew up with my dad who had tools and we did—most of you folks probably did that. But I would suggest that doesn't happen today and that part of our challenge is this notion that if you're going to be successful you must have a university degree. You don't need a master's degree to be making coffee in Starbucks.