By the way, it's good to see you again.
Yes, there are some things you can do and I think some of the steps are there. Maybe it's just not being done in a nationally consistent format. Some of the stuff that Catherine was talking about in terms of their involvement in local communities, how do you take some of the best examples of that and replicate them across the country? These things don't have to be expensive, but they're so spotty.
I mentioned our experience in what we do in Manitoba. We run similar programs in the city of Calgary, but not province-wide across Alberta. We run some great stuff in Quebec, and then it's kind of spotty here and there after that. So maybe there is something that could be targeted more specifically at attracting youth into the system.
One of the things we learned in Germany was about national advertising and promotional awareness around some of the skilled trades and how important that was. We do a little of it through some of the advertising that HRSDC puts out, but again, it's fairly spotty and frankly, some of it's not very good.
It could be aimed more at youth instead of at mid-career people and there could be some things we could borrow from the German example of how they're doing it, and even in the U.K., of how they're going at it at a national level to promote those trades.
Those are just a couple of ideas and hopefully that works.