Thank you for having me here today.
My name is Preston Aitken and I'm the national program director for Enactus Canada.
Today, I'd like to provide a brief overview of Enactus and how we're involved in social finance and social entrepreneurship. From there I'd like to offer a few ideas that we have to support the growth of social finance in Canada.
For those of you who don't know, Enactus Canada is a national charity and Canada's largest leadership and entrepreneurship program in the post-secondary space, with almost 3,000 students involved on 66 university and college campuses coast to coast. Our mission is to shape generations of entrepreneurial leaders who are passionate about advancing the economic, social, and environmental health of Canada.
We're also proud to note that we're supported by many companies here in Canada, including Tim Hortons, Scotiabank, Capital One, and BDC, among others.
We are also part of a global network with Enactus operating in 36 different countries with over 70,000 students enrolled.
We establish an Enactus team on every university and college campus we operate on. It is run by students and guided by academic and business advisers. These teams are challenged to identify social and environmental needs in their communities and to create a business-based solution that empowers their target audience. After running its project, the team is tasked with measuring and reporting on the impact that each project has made on the lives of their project beneficiaries.
Last year in Canada alone our Enactus teams ran 259 projects that directly and indirectly impacted over 640,000 people. These projects saw students contribute over 225,000 volunteer hours to make these initiatives happen.
Here are some sample measurements from last year's initiatives. They employed more than 1,600 people through skill development and business creation, reduced over 600,000 kilograms of waste, provided almost 10,000 people with financial education training, assisted 99 individuals to earn an income above the low-income cut-off, and increased the wealth of participants by more than $1.6 million.
To give you some context for what these numbers mean, let me give you a few project examples. Our University of Windsor team created their own impact investment fund for youth-based social ventures in their community. This past year they loaned $10,000 in micro loans of $200 for youth who were starting their own business that had a social impact. The team required a financial return of 15% or a repayment of $230. The team established the fund through a partnership with a local credit union. The businesses started included an environmentally friendly air freshener business, a company that produces furniture out of recycled wood, among others. These businesses generated $60,000 in combined revenue and the Enactus Windsor team reported they earned a 100% repayment rate on the loans. This has allowed the team to reinvest those funds to grow the program and allow more youth to participate and learn about social entrepreneurship and social finance.
Another example is our local team here at the University of Ottawa. The team realized a tremendous need when they noticed that 37% of the world's visible waste is cigarette butts. They decided to launch a social enterprise that collects cigarette butts and turns them into plastics to be resold into the raw materials market. In addition, it also provides employment to individuals with mental illness. In its first year, they've already hired three individuals and are on track to earn $50,000 in revenue by May. They were able to finance the start-up costs through various business planning competitions and grants.
These are just two of the 259 projects that were run last year, and they provide a small snapshot of how our Enactus teams are using social entrepreneurship to improve the lives of people in need here in Canada. The ability to access social finance plays a key role in the success of these initiatives and their ability to scale.
To get a better understanding of what our teams achieve, we invite you to attend one of our regional or national competitions. These events feel like the Olympics of business; teams come together and showcase the impact of their results. Every year we send the best team from Canada to represent Canada at an Enactus World Cup and that moves around year after year. Last year it was in Beijing, this year it will be in Johannesburg, South Africa, and I'm pleased to announce that we just heard that we have secured the Enactus World Cup. In 2016, it will be coming to Toronto.
In essence, Enactus Canada serves as an experiential learning platform for students to realize their potential. We run with an organizational staff of only 10 and work to build a community of experts and mentors around the students so they can be successful in improving the economic, social, and environmental health of Canada through their community outreach projects.
This framework not only allows for incredible community impact; more importantly, it enables the youth in our program to become the responsible business and community leaders of tomorrow by building the skills, talent, perspective, and knowledge they need to tackle the economic, social, and environmental challenges of the future.
I'll now move on to some thoughts on social finance here in Canada from our Enactus perspective. As we are mainly a capacity-building organization, these two recommendations we're offering relate to government building capacity.
The first issue I'd like to talk about is measurement. A significant challenge in getting private capital into the social sector is a lack of common language in measuring social and environmental outcomes here in Canada. As an organization, we have implemented our own standardized metrics using research on such existing frameworks as IRIS and the sustainable livelihoods model. That has been invaluable, as we now have a common framework and language for our Enactus teams to show our impact. We can aggregate and better understand our data nationally. However, these standards do not necessarily align with other organizations, as there are no common standards. This makes it difficult for funders and organizations looking to support different ventures and charities, as it's harder to compare the impact. Therefore, our recommendation is to help support the use of common standards for measuring and reporting social and environmental impact here in Canada.
Second, the field of social entrepreneurship and social finance is emerging and evolving rapidly. This often means there is little awareness and understanding among mainstream investors and organizations that could benefit from social finance. We notice that many post-secondary institutions are not keeping up with educating and training students in these areas. There are a few new programs, but by far and wide it's not common. As social finance and entrepreneurship continues to grow and become a much more significant avenue for Canada to address social challenges, it is important for tomorrow's leaders to be ready for this new challenge. Therefore, our recommendation is to help support programs and initiatives that educate and train the future generation of leaders on social entrepreneurship and social finance. We believe this will build knowledge and expertise for the sector and help increase the investment pipeline down the road.
I would like to thank the standing committee for the opportunity to speak here today. I hope some of the suggestions were helpful.
Thank you very much.