I can begin by looking at a philanthropy group that is often now referred to as social venture philanthropists. What's happening with a lot of individuals is they're looking for not just the option of do I give to charity and get a tax return for that charitable gift, or on the other extreme looking at how do I invest and get a maximum financial return, but there are more and more investors who are looking for a blended return. They ask, how do I invest some of my capital into something that is not just about making money, and not just a one-time gift, but how do we explore this middle ground of a blended return on investment? So they say, I want to invest in companies or in social enterprises and social finance packages that will leverage my investment. I will get my money back, I will see a return, and hopefully I will get the same tax credits I would get if I were to invest somewhere else, if it's a legitimate business model. I'm looking for a blended return.
I think it's part of this same discussion that the investors are looking differently as well.