We anticipated, because of the signals we had been getting and the whole sector had been getting for several years, that the model for financing of literacy and essential skills training might move to employers, to the demand side and away from the supply side, so about three months before the decision was made, we developed a business plan actually with many of the resources of the people who you have heard from in this committee from across the country. We went to them for advice about creating a social enterprise model so that in the event that the funding model did change from supply side to demand side, ABC would be ready.
What we had in mind was that the Canada job grant would emerge on the first of July of 2014, and that would put significant dollars in the hands of employers to purchase training. We thought that if we were ready for the Canada job grant when it emerged with clear access for workplaces to find quality training and trainers to find employers that were in need, then we would be ready. We did launch on July 1, but that was really very much at the beginning, so we have been developing the product and the service since that time.
It is difficult to develop the market, so we're learning about pricing, we're learning about packaging, and we're learning about marketing. We're learning about developing and delivering our product more through B2B rather than directly to employers. We're developing relationships with organizations like the Canadian Manufacturing Network and the Canadian Chamber of Commerce. We are very actively seeking to be able to actually get the fee that we are charging for the fee-for-service model, yes.