One thing I think your point speaks to is why we need social financing, quite frankly. Everybody is asked from every direction for more and more money.
We do try to create measurable results. We do try, and I know every agency tries, to communicate as much as possible the results that are being demonstrated for your donation dollar. But our issues are at such a size now that just the small donation.... Well, not the “small” donation; I don't mean to belittle donations. But the amount of donations we can get just from cold-calling, and getting our sponsors to do it, is not enough to deal with these issues. We either have to call you 100 times or we find another avenue to get enough revenue to deal with these issues.
I think that's what we're sitting here trying to discover.