The Ontario Federation made a bid to provide the moccasins that are going out at the Pan Am Games. They're producing them in friendship centres across Ontario. It's an interesting model, whereby they leverage their own internal funding and use it to build. Then they use that to reinvest.
I think one of the important things, and it's probably come up at this committee a dozen times, is that in the social economy and the social finance model, the ultimate driver is not profit. It's social change. Profit on its own doesn't really help at the end of the day, unless we're driving systems change across the board. That's what Ontario is trying to do by building the moccasins. They're reinvesting it into programs in the centres.
In 30 seconds, I'll give one other quick example.
In Courtenay, British Columbia, there's a friendship centre. There were abandoned schools in Courtenay because of population and demographic changes, and the grandmothers in the community and the friendship centre started planting medicinal herbs and herbs for teas. Eventually these became popular, and they started to package and sell them. They're in 160 shops in Canada now. They reinvest the money in youth programming and the friendship centre. They just bought a gigantic packaging machine from China.
The model is different. The model is to put back into the community as the end state and to train people as you go. That's the second example.