—when you look at a million people, with a dynamic population moving in and out. I'm not saying you can't do it, but if you want that data, you need to invest in getting that data.
Before coming into my role as CEO, I was teaching at the University of Guelph. I like to see people breaking out of all these silos and beginning to partner more together across sectors, certainly across non-profit and corporate sectors but also in terms of knowledge generation and with universities engaging the academic sector to help us do these kinds of impact studies.
There was a question earlier, and my recommendation would be to build in funding and some money to do the kind of study of that impact, and, again taking a grassroots approach, to ask what kind of impact this community is looking at having in this community and what measures would make sense for that community.