We're all talking about awareness. One solution is awareness through data. Another one is to talk about the success stories.
As well, how about a module on national labour market information for guidance counsellors across the country? We would get the information to those in grade 6 and grade 7. There may be other organizations that could do this. For instance, my organization wouldn't, but we really need to get to the people who have the first contact with the young person.