I'll give you an example. There's a group in British Columbia called the Presidents Group, which is a group of CEOs from major companies. They have completely recognized the economic potential that we're talking about today. Vancity credit union can show you, and can tell you, how hiring more inclusively has impact at the bottom line quite significantly, whether it's being able to address labour shortages through this untapped labour pool or creating a culture of diversity that results in more innovative solutions. Let me tell you, Canadians with disabilities are some of the most innovative people you'll ever meet because the world wasn't built for us and we figure out very quickly how to innovate.
Tim Hortons was mentioned. YVR is an incredibly inclusive employer and service provider, and as such, Canadians and people with disabilities deliberately travel through Vancouver because their needs are going to be met. I didn't even talk about the accessible tourism market, which is a multi-billion dollar industry because people need to go somewhere. It's not just about the individual who doesn't have money to spend. It's about those of us who do.