I appreciate the kind words. It has just been in our DNA from the very beginning. That term has been used, the idea that our people should understand what it's like. In everything we do, we try to put ourselves in other people's shoes.
For example, when working with the Rick Hansen Foundation, we realized that once people with assistance dogs go through all the various steps to go to the United States, if their dog has to go to the washroom, what do they do? As a result, we put in a doggy washroom in the transborder area.
To me it's just customer service. Persons with disabilities are a big part of our customer base. We're just trying to look after them.