Our biggest employer in town, Whistler Blackcomb, has a very aggressive and robust recruitment rhythm annually throughout the Lower Mainland, including digital advertising, which would include social media advertising and things like targeted Facebook ads to youth for sure. As a chamber, we partner with WorkBC. We've put on two job fairs this season in partnership with WorkBC. That's not something we used to do. That's something we now consider it our duty and responsibility to do. Many of the local employers, as well, physically go down to job fairs and make sure they're posting on job sites throughout the Lower Mainland. Again, it's very targeted, so it's not just taking out a craigslist ad in Vancouver but advertising on the island, in Victoria, in Nanaimo, and in Duncan, and getting very specific with their advertising campaigns.
On May 16th, 2016. See this statement in context.