We've used numerous strategies, from the traditional newspaper and that's giving way to social media. I'll give you a very interesting example. Lyle Miller, who owns Highway 21 Feeders in Acme, Alberta, now says he gets most of his Canadian workers through Facebook. He starts a conversation with a person on Facebook. They talk a little bit about what they do. Lyle tells them what he does. Eventually through that relationship he may find a Canadian worker. Social media is becoming big. It's a huge part of our awareness and recruitment program as well to reach out and use those new digital tools to get Canadians interested in it.
Despite all of that, though, it still is extremely difficult. There are reasons for it. One is that these jobs are in rural Canada and a lot of the unemployment pressure is in urban Canada. When you have a person who was born in the city of Calgary, raised in Calgary, went to school in Calgary, did his university in Calgary, and secured a white collar job in the oil and gas sector and then lost the job, it’s difficult to then to say to this individual there are opportunities 150 miles south of Calgary out on a farm.