There are two differences in how we're approaching this. One is in outreach, through partners, to the communities that have been more challenging to get to. For example, the indigenous training program that Madam Sansoucy mentioned has used those partners to reach out further upstream to youth in those communities, to make them aware of the program. Historically, when those individuals hit the traditional website—which was not always easy to navigate—we believe there was a higher drop-off rate.
Minister Hajdu challenged us, saying, “I'm not worried about high-performing kids, because no matter how bad the web design is, they'll find a way through it and apply. You need to design this for individuals who may not necessarily have challenges navigating the site, but don't have peers who have done this kind of program before, and don't think it's for them, even if the pictures show different kinds of kids or people, with different opportunities.”
Those are the twin challenges—outreach, and how we can make the site truly more welcoming, to pull people in and make it clear that it is for everyone.