It's that simple. The industry is poised for growth. There's great potential in this industry. It can be as big as we want it to be, but right now it is being constrained. It is the number one risk to business success, never mind expansion.
The number one risk to business success is this labour shortage, the unfilled vacancies. If you go to the meat processing plants, you will see hundreds of stations that sit empty. They cannot find people to work in those positions. These plants and farms across Canada are in rural settings. Where does our population live? It's in the urban centres.