That's a very interesting question. People have a lot of different approaches and attitudes towards money. Really, there's a wide range of attitudes, from people who want to delve right in and become as knowledgeable as possible to people who are very reluctant to do it.
To some, the idea of money and discussing money is a painful topic. It's almost like going to a dentist for a painful treatment; they'd prefer not to have that discussion in the first place. I really do think that's an unfortunate attitude. As somebody mentioned, the idea of where we are with financial literacy in the country is probably something that we could improve on, even going right back to school ages, which I think would make a lot of sense. I don't know that there's much formal education when it comes to financial literacy, so we're relying on a bit of a hodgepodge of various ways to get this information out to Canadians.
One of the things that was mentioned today is that there are probably some skills lacking in the financial advisory community. One of the things I find extremely interesting is that the term “financial planner” is actually something that is not regulated in any way. Basically, anybody can call themselves a financial planner. I think that's an unfortunate circumstance. To me, the level of professionalism needs to be raised in the industry. That's a great big topic in itself, but it's an issue that somebody could be in a completely unrelated field and call themselves a financial planner overnight. It doesn't make much sense.
It's a very big topic, how to increase financial literacy in the country. It would be nice to have a quick and easy solution to it, and I don't know that I have one, but raising the professional bar in the country is one area. The other is to look at some sort of financial literacy that goes right back to school-age kids.