I think they need exposure to what opportunities exist, especially if they want to stay in their local communities, to what is available to them, and to what kinds of skills are needed to get into those areas of employment.
Even though we're mostly university based in our membership, we often have the conversation with parents saying that university isn't the only road. We hear parents say all the time that their kid is not going to college, even as first-generation university goers. That is something we are constantly working to change the tune on to say there are excellent employment opportunities in industries that really have gaps.