Okay, for us, we do a lot of speaking in the first person. Today we saw Mr. Wood speaking about his story and the impact certain things had on his life. We use the same. We use first-person stories. It's a low-income worker who goes out into the community to talk about what they've experienced. People learn far more from hearing the details of what went wrong than they do from just numbers and figures when we present to them.
On November 29th, 2016. See this statement in context.