Thank you for the question.
I'm happy that you've targeted stigma in your question, because it is absolutely key. As a commission, we've had the opportunity to work with researchers across the country, particularly researchers out of the University of Calgary and Queen's. Through that extensive research, we know the key ingredients to programs that reduce stigma, so we know how to tackle the problem. There are some target populations that will be strategically most impactful, one of those being youth. Also, there will be media, health care providers, and particularly workplaces that involve first responders.
We've worked with a number of school boards and communities across the country on a program called Headstrong, which is specifically designed for high school age students. It's a process of going into the school, hosting summits that are educational and raise awareness of mental health and mental illness, and sending those students out to take a whole-school approach. It's been determined to be quite effective. This year, we focused on partnering with first nations communities to make Headstrong more available in those communities.