We have a partnership. We have Facebook now, we have Twitter, we have posters, and we're doing bus ads. We do it with all our 12 community inclusion networks. When you go and file your taxes, you're also going to learn about the Canada learning bond. We're now doing super clinics that are going to include the CRA, Service Canada, ESIC, and other federal and provincial government programs.
A lot of low-income people don't believe that the federal government will give them free money, that it will give them $2,000. They don't believe it, so they don't bother to do it. It's marketing, it's communication, but it has to be done together. There are also roadblocks as to how that program was initially set up. They had to go to a bank, which is very scary for low-income individuals. Then they had to go get a social insurance number. They asked why they needed their two-year-old to get a social insurance number. Then they still didn't believe the feds were going to give them $2,000 in free money. Some of those barriers are now gone; because of SmartSAVER this registration is all online now.
It's about realizing that there have been roadblocks built and trying to address those roadblocks.