Where I was going with these key people is that there's usually not just one. There's usually a grouping of them. This idea of a quarterback is about bringing together those key movers and shakers in the community and creating some kind of a formal entity around them and giving them the mandate to do this planning work. That's across the community of care in a particular locality, so In Medicine Hat, with the plan to end homelessness, they had a council of champions.
With the plan to end poverty, which they just launched yesterday, Denise, the president of the community college here, is one of the inaugural members of this council of champions. The council of champions are the superstars of this quarterback team. Jaime is the one running on the field and actually implementing. That's how you bring together these interests, because the province has a stake in that grouping as well, and so do the feds.