I do find that the media are fairly effective. There's a fairly good understanding. There's a very significant difference in metro Vancouver between the very, very urban area, which is acclimatized to dealing with people who are vulnerable, and the suburban area, which is not as acclimatized. There's a lot of stigma in this city right now, a lot of fear. It's understandable fear, because when you don't have outcomes around mental health and addiction....
The reality is that addiction does impact communities in a way that is different from the way cancer impacts communities. I can say that and still support vulnerable people, but there's a reality for our citizens that there are some scary elements to this when you locate supportive housing in a neighbourhood.
We need to be standing up for values. I shouldn't have to be screaming in the media. I shouldn't have to be leveraging the outside regional media or the national media to get attention to this issue, but I am. That's what will happen again today and for the next several days after the announcement at one o'clock. It shouldn't be that way. We need a better form of communication.