We have a network of about 112 groups across Canada. These groups are very grassroots. They're on the ground. A program like this gets passed out from group to group to group.
The program itself is recruiting volunteers. That's the point of the program, to provide education and volunteer recruitment. It's trying to raise awareness of this issue, raise awareness that we have a lot more older adults who are needing care, and the importance of the issue and all that it entails, such as the knowledge of aging, as one of the panellists spoke about.
The program itself is actually recruiting, and the vehicle is our network of groups.