It's by industries within Canada. If I'm an employer with a job that has a timeline in terms of the delivery of that project, and I'm stuck in a situation where I must get this thing out on time or I'm going to pay penalties, my option is to offer bigger incentives and higher wages to get some of those skilled tradesmen from other companies and in order to get that project out the door and shipped on time.
It is an issue, and it's an issue that we need to address. The only way we're going to do that is by encouraging more employers to take on apprentices. That's why we are travelling the country right now and going face to face in conversation with employers to try to encourage them. I can tell you that we have been very successful so far in signing agreements with a number of employers in the Hamilton area, where we are setting up this first industry consortium.
The majority of these companies have never hired apprentices in the past, so the conversations we are having with employers today are very effective. We're changing the minds and hearts of the employers in terms of apprenticeship training, and we're seeing that change. We're seeing companies actually getting excited about apprenticeship training.
We believe very firmly in this model. We believe that it will be successful. We believe that the industry needs a seismic shift in the approach to apprenticeship training. Just keep in mind that the current model has been in place for centuries and that companies hire an apprentice and train them to the best of their abilities with the resources they have. However, allowing apprentices to rotate between a number of employers will enhance learning. It will enhance their confidence, and that is linked to the quality, productivity, and profitability of our industry.
If you have a highly skilled labour force, that will also lead to innovation and creativity, and we need to make those investments. We need to make sure that there is an opportunity for that skills development.