I'm happy to respond to that. Thank you, Minister.
Thank you for the question.
No decision has been definitively made to rebrand the company. In fact, we have not been using public funds for that purpose. We've been using internal resources—no external resources.
It's meant to align with a new strategy that we as a group, we as a company, arrived at with our board last year, and it's that we aim that by 2030 everyone in Canada has a home they can afford and that meets their needs. We wanted a brand that was consistent with that.