It's a complex question. Certainly, at the National Seniors Council, we are just starting our work on ageism. It was one of our priorities in the last work plan and we are carrying that priority into our new workload as well, because we have ongoing work that's happening there.
As far as recommendations go, again, I think it's to have that link that we're able to apply and to look at new policies and programs and at our discourse, the vocabulary we use, and to be conscious of that: to understand what ageism is, first of all, and to be conscious of it. I would certainly say create a lot of awareness around it as well. A lot of people and even we gerontologists will say things sometimes, and we'll stop ourselves and say, “Oh, that was so ageist on my part to say that.” It's sort of part of that regular vocabulary we use, and all of a sudden you have to stop yourself and say that there's a better way to say that, that there's a positive way to say it as well.