Whether it be through senior stakeholders in our community or through resources such as social media—application forms are available on our website—we're doing a lot of work to make seniors aware that this service is available.
We introduced this service because we saw a need. A number of seniors would come to me or to people in our organization and say that they need assistance with snow removal to be able to maintain their homes and be able to age in place. As I said earlier, $600 for snow removal when you're struggling to make ends meet is a big deal. We're happy to provide that service to seniors.