First of all, it's because they are growing. Also, it's because they market themselves as.... It's especially the new generation. They are looking for businesses that are up to date in terms of technology.
I remember a conference I was giving. There was a question to one of our clients. She had just explained that they changed their accounting system to make it all computerized. The question to this owner was this: “How did your employees react?” She said, “Well, they were the first to ask for it.”
When you invest in technology and you are really up to date, your employees, first of all, don't do some of the routine tasks they used to do, so they like it. It's especially the new generation. They want to work with the best and newest technologies. That's the reason it's easier for businesses that use a lot of technology to attract workers.