We're focused on affordable housing. We chose the six to 12‑storey apartment building market. We don't want to make luxury condos or custom-designed buildings. Our product is standardized to lower the cost of housing and speed up construction. Those are our two main objectives.
We will deliver a high-quality product that will be sustainable, particularly for rental housing. We will deliver it at a reasonable price to give young families who want to make buying a condo a priority the opportunity to buy one.
Our products are also very small in size. To start with, our apartment building will have 124 units. Those with a bedroom have 514 square feet of living space. So the units are compact, because larger, more luxurious housing is more expensive. We deliberately opted to focus on the biggest possible market so we could help as many struggling families as we could.