That's a good question.
I got my training in structural engineering. When I was doing my Ph.D., I realized that, even though we have some technology available, such as artificial intelligence, design optimization and generative design.... We have all of those tools available to design our structures. However, sometimes, as designers, we are not allowed to use them. The regular building process limits our use of them to enhance or optimize the potential of those structures, because they're going to have shapes that are much more like structures that come from nature, like a tree. It's very hard for us to produce that in order to build those structures using regular systems and construction processes.
When I saw additive constructions and 3-D printing, I saw an opportunity to enhance that potential from the artificial intelligence side of things.