There are two parts to that answer. At factory level, bringing in more technology and more systems to reduce factory costs will, in turn, translate into lower costs on that side.
Lowering the cost at the site on the construction side is really about a rapid delivery. Think about time as money. You can build a building in a traditional sense in two years. If you can cut that in half, or even to three-quarters, and it's 12 to 15 months, you would have it five, six or seven months quicker. Time is money. Every month you're on the job, it costs everybody more money and it creates more problems—with, obviously, fewer houses on the market.